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Case Studies, Informational, Money, Other Content, People, Real-World Marketing, Resources, SEO, Services, Time, Unconventional, Video, Websites

Resources

Marketing Budget Spreadsheet (Updated)

Jul 16, 2023 Vandalist

Other Content

100 Useful Video Ideas

Apr 26, 2023 Andrew Knight

Informational

Google’s Continuous Scroll and what it means to SEO

Apr 26, 2023 Vandalist

Informational

The Power (and questionable logic) of Review Systems

Reviews are highly persuasive but it is useful to understand how they can also be manipulative.

Mar 28, 2023 Andrew Knight

Informational

5 Useful (or interesting) AI Tools to Explore

Images, content, video, and audio. AI has you covered.

Mar 28, 2023 Vandalist

Unconventional

12 Updated Christmas Facts You Need to Know

Despite the fact that no one has ever seen Santa, we just assume he’s a dude.

Dec 14, 2022 Andrew Knight

Informational

Strategic Marketing Explained Through Football

Marketing for "more" without a defined target is not a strategy. It’s just marketing.

Nov 7, 2022 Andrew Knight

Other Content

Christmas Readiness Checklist for Maximum Christmas Readiness

Get your office ready for Christmas.

Oct 10, 2022 Vandalist

Other Content

Human beings are still in beta. Here’s proof.

Aug 4, 2022 Andrew Knight

Informational

Russell Crowe invited us to his new gym (well, kinda. Not really).

Feb 22, 2022 Andrew Knight

Unconventional

12 Updated Santa Facts You Need to Know

Wyatt is the new Rudolph and is a bit of a smart ass.

Dec 22, 2021 Andrew Knight

Informational

The idea is a good one, it just needs more bravery.

Nov 1, 2021 Andrew Knight

Informational

From KnightRiley to Vandalist

Aug 29, 2021 Andrew Knight

Case Studies

New Website, SEO, and More Leads for Metal Fabricator in Brisbane

Website, Search Engine Optimisation, Email Templates, Web Asset Consolidation

Aug 16, 2021 Vandalist

Informational

We All Do Stock Images. But Consider This…

You go to a website to buy something, or to at least consider buying something, and like most websites, you are greeted with some text, some bouncy spinning things, and, some images. Within those images inevitably will be one of the following:

May 17, 2021 Vandalist

Informational

We Could All Use a Little Bit of Cinema

It is easy to say the pandemic should flatten the traditional cinema model.

Apr 27, 2021 Andrew Knight

Informational

Cinemas might be having their Yellow Cabs moment

The traditional Taxi service only has itself to blame for getting decimated by ride share services.

Apr 14, 2021 Andrew Knight

Unconventional

I’m not saying Santa is bad. Just be on your toes…

Despite the fact that no one has ever seen Santa, we just assume he’s a dude.

Dec 19, 2020 Andrew Knight

Informational

We Are Becoming Vandalist

Dec 2, 2020 Vandalist

Informational

Forever Floatride Grow: The Reebok Shoe Made From Plants

Nov 10, 2020 Vandalist

Informational

QUIBI Sinks

QUIBI had a very identifiable and particular point of difference. But not a difference people wanted to buy. It cost them $2.5b.

Oct 29, 2020 Vandalist

Informational

Breaking Golf (and History)

Sep 23, 2020 Andrew Knight

Informational

Marketing Plans Suck and Here’s Why

Marketing plans usually fail because no one is actually ever accountable for seeing them through.

Sep 16, 2020 Vandalist

Informational

There is no such thing as a “Small Business Failure Rate”

There is no such thing as a “Small Business Failure Rate”.

Sep 10, 2020 Andrew Knight

Informational

A troll minimisation strategy

Trolls: People who post deliberately provocative, nasty, or antagonising messages or comments to newsgroups, message boards, or social channels with the intention of causing varying degrees of trouble, usually under anonymity.

Aug 24, 2020 Vandalist

Unconventional

Maybe worth considering…

On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions).

May 14, 2020 Andrew Knight

Informational

COVID19 Update

We aren’t going to remind you to wash your hands, or to grocery shop like a civilised human-being.

Mar 20, 2020 Vandalist

Informational

The ‘Fading Out’ Process

Business is hard. Working with people is hard. Managing the people that run the business...

Jan 22, 2020 Andrew Knight

Informational

How Much Should I Spend on Marketing? Easy. 5%.

But before you sign the cheque…

Nov 7, 2019 Andrew Knight

Informational

When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald’s restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™.

May 8, 2019 Andrew Knight

Informational

The Online Review Myth

We’re the best. Even ask us.

Feb 26, 2019 Andrew Knight

Informational

Settle Down, The Small Business Failure Rate is Not what you Think

Did you know that almost half of small businesses fail within the first three years?

Jan 10, 2019 Andrew Knight

Informational

2019 Marketing Trends Realitised

Sep 17, 2018 Andrew Knight

Informational

11 Reasons Why Your Clickbait Article Sucks. No.4 Will Blow Your Face Off.

Clickbait is just one of the many ways our generations (yep, all of us) have tried to ruin the internet.

Sep 6, 2018 Andrew Knight

Informational

An Ode to James of Gumtree

On Sunday morning I went outside to mow the lawn. It was about 8.30am which meant the prelude was an in-depth discussion about when an appropriate time to mow a lawn is on a Sunday in suburban Brisbane.

Aug 6, 2018 Andrew Knight

Informational

The Sensible Workshop And Seminar Suitability Assessment

Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received an email to attend a business workshop hosted by the State Government.

Nov 9, 2017 Andrew Knight

Informational

Too busy to be valuable

I spent some time with a business a few years ago as a consultant to help out with some of their marketing efforts.

Sep 15, 2017 Andrew Knight

Informational

Identity, Semiotics, & Haircuts

It’s uncool to publicly proclaim your affection of something that is critically popular, and I’m not really sure why that is.

Aug 16, 2017 Andrew Knight

Informational

Ridiculously Simple Core Values Planner

If you have ever been part of a core values discussion, you will know that in many cases, the process ends with conflict, frustration, and ultimately a set of values that are deemed “good enough”.

Jul 17, 2017 Andrew Knight

Informational

Business lessons from a four week old child

Last month our household was gifted with the arrival of equal parts cuteness and equal parts chaotic bedlam with the arrival of our first child.

Jun 27, 2017 Andrew Knight

Informational

The Constructive Criticism Trap

Everyone seems to want the feedback, but the truth is that not many of us are ready for it.

Jun 13, 2017 Andrew Knight

Informational

How to post to Instagram from a desktop PC

This tip comes via Louise Myers and is an absolute peach if you prefer to upload photos to Instagram from the comfort of your PC.

Jun 7, 2017 Andrew Knight

Informational

Sorry I’m late, I don’t value your time

A few years ago I was working alongside a senior executive who had a passion for punctuality.

May 20, 2017 Andrew Knight

Informational

The Luxury of Getting Hammered on Reddit

One of the useful skills I learnt when I was at University was HTML coding and basic web editing.

May 12, 2017 Andrew Knight