Get Ahead of the Competition with Social Media Marketing Get Ahead of the Competition with Social Media Marketing
When it comes to the practice of businesses in Australia, they must consider the importance of social media marketing, as it helps brands connect with the targeted audience, encourages engagement, and promotes brand awareness. It has transformed marketing strategies, as Facebook, Instagram, and LinkedIn are among the top social media and search engine platforms that have helped grow business.
Modern social media marketing goes beyond simple broadcasting; it’s about creating meaningful conversations and making a lasting impact on those who engage with your brand. By doing so, a brand develops from a distant logo into a trusted source, transforming individuals from one in a million into a chosen voice. As Andrew Knight, founder of Vandalist Marketing, puts it, “Social media marketing is the art of creating meaningful conversations, or at least meaningful impact, with those who give us their time.”
Why Invest in Social Media Marketing
Social media marketing in Australia has been accelerating in the last few years. Statista reported that over 80% of Australians are active social media users, with the highest number of users on social media, Instagram and LinkedIn, coming second. Effectively, more businesses are using these channels to target their preferred market segments, with over 17 million active Facebook users nationwide.
Though advertising pages for different brands have moved to other social media sites, Facebook is still the king amongst the social media and ad pages since Blue Giant provides great targeting options and allows companies to focus their content efforts on the best-suited demographic, interests and area. Instagram, being more about pictures, has cut its niche among brands that seek to communicate with a younger population, while LinkedIn has become an essential space for business marketing.
Sam Day, one of Australia’s best digital marketers, says, “Australia is a hotbed for social media marketing, and its development is very swift. It is through the contrasting nature of each social network where content must be engaging that most brands will prosper.”
Engaging Content for the Audience
The most striking global changes enabled by social media are the growing appetite amongst managers for creating surprising and interesting content that targets specific audiences. Marketing in Australia requires high parameters, as customers are very sensitive, and brands should concentrate on creating eye-catching content that is practical.
With the levels of competition in the business world usually at an all-time high, organisations require not only filling their marketing departments’ offices but also generating quality content of all sorts.
A more social-orientated website like Facebook may entail using videos, which studies have shown to increase interaction rates compared to other forms. In Instagram, user-generated content and products will be the centre of the posts.
The study by Hootsuite highlighted that video content on social media sparks engagement more than other content by about 49 percent. Using this technique can improve interactions with potential customers, leading to more visibility for your brand when used in a social media marketing strategy.
Inclusion of Localised Content
Australian audiences value brands that reflect their culture and values. By incorporating Australian slang, imagery, or references to local news and popular events, businesses can create a stronger connection with customers. This approach helps brands feel more relatable, authentic, and aligned with the community, fostering trust and engagement. Localised content not only makes a brand more accessible but also shows it values the unique identity and experiences of its Australian audience.
Additionally, aligning localised marketing campaigns with Australian holidays, regional interests, or local causes enhances engagement by making customers feel recognised and valued. Whether through promoting sustainable practices or celebrating iconic Australian events, these efforts show a commitment to understanding the audience and building loyalty. Brands that genuinely acknowledge local nuances not only improve customer connections but also stand out in a competitive market.
Paid and Organic Marketing Techniques
Maintaining good social media visibility involves both organic and paid marketing techniques. Organic marketing takes time, as results are not immediate, but this strategy is important for creating a devoted audience and intimacy with the audience. Regular postings, interactions with followers, and being alert to current trends in social media are necessary to remain active.
Selling more and increasing business conversions requires companies to spend more money on social media marketing. Social media sites such as Facebook and Instagram offer affordable advertising services for organisations and businesses to advertise their products and services to their relevant target market. LinkedIn is more effective for advertising to other companies; the platform tools are suitable for B2B-directed advertisers reaching the right managers.
Kylie Green, a social media strategist at Digital Marketers Australia, explains, “Paid social media can work wonders and provide great ROI, only if done right. The trick is to keep track of how things are performing, change the audience, and improve the content accordingly.”
Besides the above, influencers or experts in that industry may also be brought on board to complement your social media marketing experience further. This will help improve your audience’s concern for your brand and extend your reach to more clients.
