Marketing Excellence Program
We review your marketing footprint and provide clear, practical processes for how to address areas of weakness and enhance what you do well.
- We provide strategic recommendations based on your business’s priorities.
- We provide clear, practical procedures for how to implement these recommendations.
- We provide as much or as little assistance as you need to get the tasks done.
- We provide weekly updates and monthly reports.
- We provide ongoing support to make sure the plan is executed or adjusted should circumstances change.
Make the most of your own resources while getting specialist support wherever you have a skills gap. With the Marketing Excellence Program [MxP], our team works alongside yours to ensure you are covering and optimising all elements of your marketing footprint.
Using as few or as many of your resources, and some of ours, this program helps you get a handle on your marketing commitment and ensures your budget is utilised in the most efficient and cost-effective way.
Should circumstances change, we change with them. We stay on board to support you throughout this process to make sure that the plan is followed and to make sure roadblocks don't become terminal.
How It Works
The Marketing Excellence Program begins with a formal analysis of your companies marketing footprint following the Marketing Excellence Program framework. Throughout this process, we determine what it is that your business wants from its marketing effort and what resources and partners you currently have available to you.
We then develop a marketing roadmap that provides recommendations for filling in the gaps in your marketing efforts. These recommendations are accompanied by modules of action which are stackable and customisable tasks (repeatable or once-off). All modules come with a rationale on how they service your business, but ultimately you choose if the module goes ahead or not.
All or any modules can be handled by your team, our team, or a combination of the two. You can find more on our specialities and expertise here.
Each week throughout the Marketing Excellence Program, you receive an update on all tasks that have commenced, as well as a monthly report which provides a greater level of detail of completed and upcoming items.
We investigate your marketing footprint to ascertain any weaknesses in your strategy or efforts. This includes your digital work, traditional marketing, and internal marketing to ensure we have a complete understanding of your marketing influence and expectations.
Once the audit is completed, we provide you with a report to clarify what we have discovered. We seek your input and confirmation at this stage to ensure that our assessment is accurate, and can then be used as the basis for the roadmap in the next phase.
The roadmap is a collection of marketing modules proposed on a schedule that are required in order to address marketing weaknesses. This may include additional efforts to fix misfiring tactics, or new efforts to help track towards the business goal or vision.
Execution & Delivery
Once the roadmap is reviewed and approved by you, the modules within the roadmap can be executed by your internal team, or by us depending on your internal capabilities. The modules within the roadmap are marked in order of urgency to help plan task rollout.
Suited to Businesses That
Are unsure of what their specific marketing weaknesses are, what marketing they do well, and what their marketing priorities should be.
Are seeking a comprehensive review of their marketing footprint, and a roadmap for a more purposeful marketing approach.
Do not have the time or personnel to consolidate marketing activities into a single, sustainable, unified plan to work through.
Looking for our full range of marketing skills and expertiseSee Our Skills
A Collection of our Previous Work
Below is a collection of our previous work. All of our case studies can be found here.