A collection of case studies, resources, and articles

Blog

Case Studies, Informational, Money, Other Content, People, Real-World Marketing, Resources, SEO, Services, Time, Unconventional, Video, Websites

Informational

Purposeful Social Media Marketing – Reaching Your Audience with Intent

Sep 17, 2024 Vandalist

Informational

The Customer Journey – Understanding Your Audience for Smarter Decision Making

Sep 2, 2024 Vandalist

Informational

Premium AI showdown: what they do well, and not so well

Aug 20, 2024 Vandalist

Informational

The Future of Marketing – 2025 and Beyond

Aug 7, 2024 Vandalist

A.I. Generated Image Of A Rocket Taking Off With Futuristic Elements

Real-World Marketing

From Strategy To Success: How A Digital Marketing Agency Can Grow Your Business

Mar 4, 2024 Vandalist

Informational

The Use of ChatGPT and A.I. in Article Creation

Feb 8, 2024 Vandalist

Resources

Marketing Budget Spreadsheet (Updated)

Jul 16, 2023 Vandalist

100 Useful Video Ideas

Apr 26, 2023 Andrew Knight

Informational

Google’s Continuous Scroll and what it means to SEO

Apr 26, 2023 Vandalist

Informational

The Power (and questionable logic) of Review Systems

Reviews are highly persuasive but it is useful to understand how they can also be manipulative.

Mar 28, 2023 Andrew Knight

Informational

5 Useful (or interesting) AI Tools to Explore

Images, content, video, and audio. AI has you covered.

Mar 28, 2023 Vandalist

Real-World Marketing

Influencer Marketing: A Brief History

Feb 26, 2023 Vandalist

Real-World Marketing

It’s Not Luck. Brands Are Intentionally Persuasive.

Jan 17, 2023 Andrew Knight

Unconventional

12 Updated Christmas Facts You Need to Know

Despite the fact that no one has ever seen Santa, we just assume he’s a dude.

Dec 14, 2022 Andrew Knight

Informational

Marketing: How Much Will It Cost…

How much will it cost? Well... that depends...

Nov 28, 2022 Andrew Knight

Informational

Strategic Marketing Explained Through Football

Marketing for "more" without a defined target is not a strategy. It’s just marketing.

Nov 7, 2022 Andrew Knight

Real-World Marketing

Four Kickass Halloween Campaigns You May Have Missed

Love it or hate, it is probably here to stay in Australia...

Oct 16, 2022 Andrew Knight

Christmas Readiness Checklist for Maximum Christmas Readiness

Get your office ready for Christmas.

Oct 10, 2022 Vandalist

Human beings are still in beta. Here’s proof.

Aug 4, 2022 Andrew Knight

Informational

Algospeak: Ninjaing Around Social Media Censorship

Social media is seeing the increasing use of a language technique that aims to bypass censorship restrictions. It’s kinda complicated…

Jul 6, 2022 Vandalist

Case Studies

SEO, Website, and Marketing Support for Industrial Services Company

More leads and more website conversions thanks to SEO and a user-friendly website.

Real-World Marketing

Aligning Marketing Expectations & Reality

Jun 8, 2022 Andrew Knight

Resources

A Shorties Guide to .AU Domains

On the 24th of March, 2022, a new range of domains became available for Australian users on March 24, 2022.

Apr 20, 2022 Vandalist

Unconventional

Shared Corporate Kitchen Space Bingo

We have turned the humble trip to the kitchen into a game of bingo. Best of luck.

Apr 19, 2022 Vandalist

Informational

SEO Gives Google the Sads. Here’s Why…

Apr 5, 2022 Vandalist

Resources

Marketing 101 (or, 101 marketing things you should know)

Mar 2, 2022 Andrew Knight

Informational

Russell Crowe invited us to his new gym (well, kinda. Not really).

Feb 22, 2022 Andrew Knight

Unconventional

Valentine’s Day Cheat Guide v2

Valentine's Day is here again and regardless of if you are shacked up or not, it can be a bit of a non-event for some.

Feb 14, 2022 Vandalist

Informational

iPhone: Two genius marketing tactics you may have missed

The precision and sophistication of how Apple set up a market to be ready for consumption is perhaps the most impressive of all...

Feb 9, 2022 Andrew Knight

Real-World Marketing

Opportunities are there

New opportunities can arise if we can tune out the gloom for a few moments and consider how we may resurrect our approach to our businesses.

Jan 26, 2022 Andrew Knight

Case Studies

New Design and More Web Enquiries for Veneer Manufacturing Company

More online leads and a more relevant company website.

Unconventional

12 Updated Santa Facts You Need to Know

Wyatt is the new Rudolph and is a bit of a smart ass.

Dec 22, 2021 Andrew Knight

Informational

The idea is a good one, it just needs more bravery.

Nov 1, 2021 Andrew Knight

Informational

From KnightRiley to Vandalist

Aug 29, 2021 Andrew Knight

Case Studies

New Website, SEO, and More Leads for Metal Fabricator in Brisbane

Website, Search Engine Optimisation, Email Templates, Web Asset Consolidation

Unconventional

Normal Life Things We Could Do Better

There are all manner of things that we tolerate in our lives, some of which are beyond a solution. But some are just plain nasty

May 21, 2021 Andrew Knight

Informational

We All Do Stock Images. But Consider This…

You go to a website to buy something, or to at least consider buying something, and like most websites, you are greeted with some text, some bouncy spinning things, and, some images. Within those images inevitably will be one of the following:

May 17, 2021 Vandalist

Informational

We Could All Use a Little Bit of Cinema

It is easy to say the pandemic should flatten the traditional cinema model.

Apr 27, 2021 Andrew Knight

Informational

Cinemas might be having their Yellow Cabs moment

The traditional Taxi service only has itself to blame for getting decimated by ride share services.

Apr 14, 2021 Andrew Knight

Case Studies

A Queensland Tourism Website Project Delivered Inside 10 Days

Website, Google PageSpeed, Training, On-Page Search Engine Optimisation

Resources

I Broke Up With The News

I opted out of mainstream and referral sourced news and journalism, including social media, for three months.

Mar 25, 2021 Andrew Knight

Resources

Plan for your Marketing Plan

Now is the time to start thinking about your marketing plan for FY22.

Feb 10, 2021 Andrew Knight

Unconventional

I’m not saying Santa is bad. Just be on your toes…

Despite the fact that no one has ever seen Santa, we just assume he’s a dude.

Dec 19, 2020 Andrew Knight

Case Studies

Hot, Sweaty, Clean Fun (Pro-Bono)

Consulting, Social Media Advertising, Email Templates, Promotions, Member Incentives

Informational

We Are Becoming Vandalist

Dec 2, 2020 Vandalist

Unconventional

PAY FOR PERFORMANCE!

Over the weekend I received a spam from an adult services provider that caught my attention:

Nov 23, 2020 Andrew Knight

Informational

Forever Floatride Grow: The Reebok Shoe Made From Plants

Nov 10, 2020 Vandalist

Unconventional

It’s not you, it’s me: breaking up with foxsports.com.au

Nov 3, 2020 Andrew Knight

Informational

QUIBI Sinks

QUIBI had a very identifiable and particular point of difference. But not a difference people wanted to buy. It cost them $2.5b.

Oct 29, 2020 Vandalist

Making sure the coolest vision is actually executed usually relies on asking some stupid questions.

Video

Informational

Breaking Golf (and History)

Sep 23, 2020 Andrew Knight

Unconventional

7 Reasons Why Stones Corner is Probably Brisbane’s best Suburban Hub

We are set up in Stones Corner and have found it to be a nice mix of weird and cool (for example, inside the space of a few months, we had a beer, food and music festival, and also the discovery of a body in a drain in a very public park), so thought it best to provide a commentary on why it’s so tops:

Sep 17, 2020 Vandalist

Informational

Marketing Plans Suck and Here’s Why

Marketing plans usually fail because no one is actually ever accountable for seeing them through.

Sep 16, 2020 Vandalist

Informational

There is no such thing as a “Small Business Failure Rate”

There is no such thing as a “Small Business Failure Rate”.

Sep 10, 2020 Andrew Knight

Informational

A troll minimisation strategy

Trolls: People who post deliberately provocative, nasty, or antagonising messages or comments to newsgroups, message boards, or social channels with the intention of causing varying degrees of trouble, usually under anonymity.

Aug 24, 2020 Vandalist

Case Studies

Modernising a 30yo Software Company

Agency Experience, Website, Search Engine Optimisation, Email Templates, Social Media Curation

Resources

Marketing 101

Marketing 101 isn’t a thing. Markets change, people change, delivery methodology changes. Some things stay the same, most things do not. So here are 101 marketing things that are current this week.

Jul 31, 2020 Andrew Knight

Resources

COVID-19 Safe Sign Signage

We have made another COVID-safe sign for those businesses who wish to use something with a little more personality than the standard issue stuff. Use it how you see fit. Stay safe everyone.

Jul 20, 2020 Andrew Knight

Resources

How to Show Value to your Customers (Template Included)

In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000 ads per day. That was 13 years ago. The reality is that anywhere your eyes go will likely be met with an ad or brand message.

Jul 7, 2020 Andrew Knight

Resources

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years.

Jun 30, 2020 Andrew Knight

Resources

COVID-19 Social Distancing Signage

Maybe you need some #COVID19-safe signage and are looking for something a little different from the Government issued varieties.

Jun 25, 2020 Andrew Knight

Resources

A Marketing Strategy as a Five Course Meal

A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating).

Jun 23, 2020 Andrew Knight

Case Studies

New Digital Presence for Niche Pool Provider

Consulting, Website, Systems Training, CRM Integration, Marketing Support

Resources

The 5 Ingredient Marketing Cake

Marketing plans are an essential component of long term successful businesses (we define “success” as setting a lifestyle, growth, or financial goal, achieving it, and resetting the goals to consolidate or exceed the results).

May 26, 2020 Andrew Knight

Resources

CRMs and Email Marketing Integration

One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers and moving to the country never to be heard from again.

May 19, 2020 Andrew Knight

Unconventional

Maybe worth considering…

On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions).

May 14, 2020 Andrew Knight

Resources

Make Better Use of Google Analytics

Google Analytics is one of the most useful and misunderstood business tools on the planet.

May 11, 2020 Andrew Knight

Resources

Social Planning & Team Buy-in

Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don’t completely understand it, and most are resigned to the fact that they don’t do it well, but aren’t sure how to do it better.

May 5, 2020 Andrew Knight

Resources

Defining Your Own User Experience Map

User Experience Mapping is the process a business implements in order to make a prospects’ buying experience as easy and repeatable as possible.

Apr 28, 2020 Andrew Knight

Resources

Website Health in 3 Minutes

Given that the appropriately intimate gesture of walking into a room and shaking someone’s hand is now considered irresponsible, it is more imperative than ever that your website is doing what it should be doing.

Apr 15, 2020 Andrew Knight

Resources

Google My Business (20min commitment)

For multinationals and online providers, this may be less relevant, but for businesses that either have a very local approach to business or have a need to have a recognisable and public physical location, Google My Business is not only essential, but inexcusably easy.

Apr 7, 2020 Andrew Knight

Resources

One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?

Mar 27, 2020 Andrew Knight

Informational

COVID19 Update

We aren’t going to remind you to wash your hands, or to grocery shop like a civilised human-being.

Mar 20, 2020 Vandalist

Unconventional

COVID-19: The FAQs That No One is Asking But Everyone Wants to Know

Was COVID-19 caused by vegan cyclists?

Mar 17, 2020 Andrew Knight

Case Studies

(Product) Launching a Child’s Toy

Consulting, Website, Social Media Curation, Video Production, Event Management

Unconventional

Valentine’s Day: The Cheat Guide

Valentine’s Day is not far away and regardless of if you are shacked up or not, Valentine’s Day is a bit of stinker.

Feb 4, 2020 Andrew Knight

Case Studies

$50 Million in 6 Weeks

Google Ads, Website Landing Page, Email Templates, Social Media Curation

Informational

The ‘Fading Out’ Process

Business is hard. Working with people is hard. Managing the people that run the business...

Jan 22, 2020 Andrew Knight

Case Studies

Solo Health Consultant to Thriving Business

Marketing Excellence Program, Website, CRM, Web Asset Consolidation, Email Templates

Informational

How Much Should I Spend on Marketing? Easy. 5%.

But before you sign the cheque…

Nov 7, 2019 Andrew Knight

Case Studies

Invigorating a 20 Year Old IT Brand

Consulting, Marketing Excellence Program, Search Engine Optimisation, CRM

Resources

Simple Marketing Budget Spreadsheet

Need a marketing budget template or spreadsheet? Use ours.

Jul 11, 2019 Vandalist

Informational

When The Robots Come

If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald’s restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™.

May 8, 2019 Andrew Knight

Informational

The Online Review Myth

We’re the best. Even ask us.

Feb 26, 2019 Andrew Knight

Informational

Settle Down, The Small Business Failure Rate is Not what you Think

Did you know that almost half of small businesses fail within the first three years?

Jan 10, 2019 Andrew Knight

Resources

Take the suck out of choosing a CRM

Ask 10 people about their CRM experience and nine will roll their eyes. The tenth won’t know what a CRM is.

Dec 16, 2018 Andrew Knight

Informational

2019 Marketing Trends Realitised

Sep 17, 2018 Andrew Knight

Informational

11 Reasons Why Your Clickbait Article Sucks. No.4 Will Blow Your Face Off.

Clickbait is just one of the many ways our generations (yep, all of us) have tried to ruin the internet.

Sep 6, 2018 Andrew Knight

Informational

An Ode to James of Gumtree

On Sunday morning I went outside to mow the lawn. It was about 8.30am which meant the prelude was an in-depth discussion about when an appropriate time to mow a lawn is on a Sunday in suburban Brisbane.

Aug 6, 2018 Andrew Knight

Informational

The Sensible Workshop And Seminar Suitability Assessment

Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received an email to attend a business workshop hosted by the State Government.

Nov 9, 2017 Andrew Knight

Informational

Too busy to be valuable

I spent some time with a business a few years ago as a consultant to help out with some of their marketing efforts.

Sep 15, 2017 Andrew Knight

Informational

Identity, Semiotics, & Haircuts

It’s uncool to publicly proclaim your affection of something that is critically popular, and I’m not really sure why that is.

Aug 16, 2017 Andrew Knight

Informational

Ridiculously Simple Core Values Planner

If you have ever been part of a core values discussion, you will know that in many cases, the process ends with conflict, frustration, and ultimately a set of values that are deemed “good enough”.

Jul 17, 2017 Andrew Knight

Informational

Business lessons from a four week old child

Last month our household was gifted with the arrival of equal parts cuteness and equal parts chaotic bedlam with the arrival of our first child.

Jun 27, 2017 Andrew Knight

Informational

The Constructive Criticism Trap

Everyone seems to want the feedback, but the truth is that not many of us are ready for it.

Jun 13, 2017 Andrew Knight

Informational

How to post to Instagram from a desktop PC

This tip comes via Louise Myers and is an absolute peach if you prefer to upload photos to Instagram from the comfort of your PC.

Jun 7, 2017 Andrew Knight

Informational

Sorry I’m late, I don’t value your time

A few years ago I was working alongside a senior executive who had a passion for punctuality.

May 20, 2017 Andrew Knight

Informational

The Luxury of Getting Hammered on Reddit

One of the useful skills I learnt when I was at University was HTML coding and basic web editing.

May 12, 2017 Andrew Knight