We follow a six-step schedule to make sure your digital project flies.
Once the objective is understood, we plan out the range of tasks that we will be executing, on what timeline, and at what cost. This way you can be crystal clear on what we are working on, when we are on it, and how much the project will cost.
Depending on the type of project, we will provide evidence-based forecasts on what results you can expect and in what timeframe. When we say “evidence-based”, we mean facts provided through our own experience and industry standards.
Once approved, we begin the implementation stage of the process. It is in this stage that there are inevitable curve balls that arise that could not have been determined previously (such as lost passwords, or accounts). We absorb the effort to remedy these issues to keep the project moving.
Periodically we measure and review the project to ensure that it is tracking as planned. If any issues have arisen or a change in operating environment has occurred (such as loss of staff member, or product or service changes within our business) we discuss variations with you if required.
If adjustments are required, they are implemented, and the project continues as scheduled. Every month a report is provided to outline what has been actioned, what is upcoming, and recommendations to enhance the project. Each week a list of items is sent to you to outline what we are working on.
Our digital marketing services.
Align it all – advertising, content, websites, location marketing, social, and search engine rankings. And do so in a manner that is sustainable and practical. All of our digital projects come complete with straightforward reports and live dashboards to make sure our digital efforts are transparent.
Of course they need to look nice, but a business website must also be user-friendly, flexible, and communicate the right message. We also consider if your team needs editing access, and how your site plays with existing technologies – CRMs, marketing and survey tools, and eCommerce.
The right type of content, via the right channel, to the right audience, at the right time. Social media is a behemoth – do you LinkedIn or Tiktok? Should you Tweet it or IGTV it? Once we know what we are aiming to achieve, the behemoth quickly becomes a cute puppy. You don’t need them all, just the right ones.
Get on page one, and optimise content to win more enquiries. The front page is just the start. Our SEO service then takes your front-page presence and uses it to drive more enquiries to your business. This is tracked with an easy-to-follow live analytics dashboard.
Social media advertising (Facebook/Meta, Instagram, LinkedIn), and Google Advertising. We can provide full setup including pixel and tag manager integration, or simply set up short campaigns. All of our advertising work comes with a straightforward monthly report.
Written content, image editing and photography, and manipulation of existing media. We can help you with blogs, new images or edits to existing images, video and image manipulation, and the creation of videos. We can also provide guidance on a DIY approach.