No More Checkout Surprises, Mate! Google Shopping Shows the Full Monty No More Checkout Surprises, Mate! Google Shopping Shows the Full Monty

Forget that feeling when the price suddenly jumps at checkout, yeah? Google Shopping is chucking a new feature into the mix called ‘Price at Checkout’ to give Aussie shoppers a fairer go. This update shows you the price you’ll likely see before any pesky shipping costs are added, both in the paid ads and the free listings.

The big idea behind this move is to stop those frustrating moments when the final price isn’t what you bargained for. Online shoppers often bail on their carts when they incur unexpected additional costs. This new feature on Google Shopping aims to fix that by making things clearer upfront. First Seen: LinkedIn

For us shoppers, this is grouse news. We’ll get a much better idea of the real cost of an item before we even click through to the website. This means easier price comparisons and less chance of getting stung by hidden fees. It could even push retailers to be more upfront about their pricing, which is a win for everyone.

Price Consistency

But what about the businesses selling their gear on Google Shopping? Well, they’ll need to make sure the price they advertise matches what pops up at their checkout. Google’s pretty strict about misleading prices, and if they find any dodgy discrepancies, retailers could face getting the boot from Google Shopping altogether. So, it’s fair dinkum important for them to keep their pricing consistent.

This move by Google Shopping fits right in with their ongoing efforts to make online shopping more trustworthy. They’ve always had rules against dodgy pricing, and this new feature is just another step in that direction.

Price at Checkout Launch

Now, the million-dollar question: when will all Aussies see this ‘Price at Checkout’ label? Currently, it’s a bit of a mystery. Some experts reckon it might just be a test, or maybe a slow rollout. So, if you’re a business owner, it’s worth keeping an eye on your Google Shopping listings to make sure your prices are the same.