5 Useful (or interesting) AI Tools to Explore 5 Useful (or interesting) AI Tools to Explore

1. ChatGPT

The highest-profile AI tool around at the moment, ChatGPT is essentially a chatbot but with human-being-like interpretive skills. And unlike most other chatbots, ChatGPT has billions of data points meaning that it has a response to almost any question you can ask of it.

Created by OpenAI, ChatGPT answers questions, provides information, and engages in conversations with users. It is trained on a vast volume of text data which allows it to understand and respond to a wide range of topics and subject areas. The main limitation is that it has limited knowledge of the world and events after 2021.

Useful for

  • Creating written content such as blogs, stories, and social posts.
  • Finding answers to questions more quickly than via traditional web browsing.
  • Creating copy for purposes such as job ads, email templates, and development code, for example:
Monthly Marketing Support
Marketing Help Desk

I can confirm that this code did generate an orange box with the word “Box” inside it.

2. Midjourney

Midjourney generates images by interpreting natural language descriptions from users via prompts. For example, if you submitted a request for a large pile of speakers with a sad goblin sat on top of the pile, cyberpunk style you may end up with creations like these:


Midjourney uses natural language processing (NLP) and machine learning algorithms to understand customer intent and provide relevant information and support. Images are custom creations, not reworked stock images.

Useful for

  • Creating one-of-a-kind images.
  • Stylising existing images.

Note that getting the right image can be hard work and time-consuming. And sometimes it just goes very wrong.

3. Synthesia

Synthesia is an AI-powered video generation platform that allows users to create custom videos using a variety of tools and features. Their platform uses machine learning algorithms to create realistic and natural-looking videos that can be customised with different voices, languages, and styles.

Synthesia’s solution includes a variety of templates and scenes that can be used to create videos for different purposes – marketing, education, training and so on.

Videos can be created with human presenters who can speak in 60+ languages.

Useful for

  • Creating explainer or demo video content.
  • Developing audio presentations or sales pitches.

Here is Synthesia’s extremely creepy promo video: https://youtu.be/UVNUCBUrHL0

4. Soundraw

Soundraw is the music equivalent of Synthesia –  create royalty-free music by making decisions about the genre of music you want to create, the instruments that will be used, the mood you want to create, and the length of the track.

Useful for

  • Video content creators that may have their videos blocked for using copyrighted background music.
  • Events or presentations when other music types are unsuitable or inaccessible.

Three-minute explainer video here: https://youtu.be/s6bp4CvK6ao

5. Fireflies

Fireflies is possibly the least flashy of this AI tool list but probably the most universally useful.

Fireflies plugs into popular video conferencing tools like Zoom, Teams, or Webex and automates the process of taking notes and creating transcriptions. It also analyses conversations to provide insights into the dynamics and decision-making that are going on in your conversations.

Here is Fireflies’ short explainer video: https://www.youtube.com/watch?v=qDyWePl6RGg