One Page Competitor Analysis Worksheet
In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?
We follow a process which combines secondary research and a mystery shopping component so that we can get a handle on both the passive and interactive aspects of our competitors, or the competitors of the clients we work with.
As a starting point, we have put together a one-page competitor analysis worksheet which you can download below. Additionally, if you need help completing your competitor analysis, contact us here and we can assist you in getting it completed.