Tools and guides

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 Resources

A Shorties Guide to .AU Domains

On the 24th of March, 2022, a new range of domains became available for Australian users on March 24, 2022.
Apr 20, 2022 Vandalist
Unconventional

Shared Corporate Kitchen Space Bingo

Apr 19, 2022 Vandalist
 Resources

Marketing 101 (or, 101 marketing things you should know)

Mar 2, 2022 Andrew Knight
 Resources

I Broke Up With The News

I opted out of mainstream and referral sourced news and journalism, including social media, for three months.
Mar 25, 2021 Andrew Knight
 Resources

Plan for your Marketing Plan

Now is the time to start thinking about your marketing plan for FY22.
Feb 10, 2021 Andrew Knight
 Resources

Marketing 101

Marketing 101 isn’t a thing. Markets change, people change, delivery methodology changes. Some things stay the same, most things do not. So here are 101 marketing things that are current this week.
Jul 31, 2020 Andrew Knight
 Resources

COVID-19 Safe Sign Signage

We have made another COVID-safe sign for those businesses who wish to use something with a little more personality than the standard issue stuff. Use it how you see fit. Stay safe everyone.
Jul 20, 2020 Andrew Knight
 Resources

How to Show Value to your Customers (Template Included)

In 2007, Yankelovich Inc, a marketing and research firm from North Carolina claimed that we are exposed to 5000 ads per day. That was 13 years ago. The reality is that anywhere your eyes go will likely be met with an ad or brand message.
Jul 7, 2020 Andrew Knight
 Resources

The COVID-19 Domino Effect

The effects of COVID-19 on the economy and the business world are going to be felt for some time, we know this. But what these effects will be, will determine how existing (and new) businesses fare over the next 12-months-to-three years.
Jun 30, 2020 Andrew Knight
 Resources

COVID-19 Social Distancing Signage

Maybe you need some #COVID19-safe signage and are looking for something a little different from the Government issued varieties.
Jun 25, 2020 Andrew Knight
 Resources

A Marketing Strategy as a Five Course Meal

A marketing strategy is a lot like a five-course meal; it is procedural, thorough, and should be seen through to the end (and if done right, delicious, satisfying, and worth repeating).
Jun 23, 2020 Andrew Knight
 Resources

The 5 Ingredient Marketing Cake

Marketing plans are an essential component of long term successful businesses (we define “success” as setting a lifestyle, growth, or financial goal, achieving it, and resetting the goals to consolidate or exceed the results).
May 26, 2020 Andrew Knight
 Resources

CRMs and Email Marketing Integration

One lesson that we have all learnt during the COVID19 lock down is that life is less stressful if our business systems are well integrated. Clunky, ineffective software relationships not only compromise our efficiency, but greatly increase the chance of users setting fire to their computers and moving to the country never to be heard from again.
May 19, 2020 Andrew Knight
 Resources

Make Better Use of Google Analytics

Google Analytics is one of the most useful and misunderstood business tools on the planet.
May 11, 2020 Andrew Knight
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Social Planning & Team Buy-in

Social media is still the most polarising subject in the greater marketing sphere. Most companies acknowledge that they need it, most admit that they don’t completely understand it, and most are resigned to the fact that they don’t do it well, but aren’t sure how to do it better.
May 5, 2020 Andrew Knight
 Resources

Defining Your Own User Experience Map

User Experience Mapping is the process a business implements in order to make a prospects’ buying experience as easy and repeatable as possible.
Apr 28, 2020 Andrew Knight
 Resources

Website Health in 3 Minutes

Given that the appropriately intimate gesture of walking into a room and shaking someone’s hand is now considered irresponsible, it is more imperative than ever that your website is doing what it should be doing.
Apr 15, 2020 Andrew Knight
 Resources

Google My Business (20min commitment)

For multinationals and online providers, this may be less relevant, but for businesses that either have a very local approach to business or have a need to have a recognisable and public physical location, Google My Business is not only essential, but inexcusably easy.
Apr 7, 2020 Andrew Knight
 Resources

One Page Competitor Analysis Worksheet

In thinking about how to explain or validate the need to conduct a competitor analysis, we landed on this concept: how can you know the unique value you provide to your market unless you know who your competitors are, and what your competitors are providing?
Mar 27, 2020 Andrew Knight
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Simple Marketing Budget Spreadsheet

Need a marketing budget template or spreadsheet? Use ours.
Jul 11, 2019 Andrew Knight
 Resources

Take the suck out of choosing a CRM

Ask 10 people about their CRM experience and nine will roll their eyes. The tenth won’t know what a CRM is.
Dec 16, 2018 Andrew Knight
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