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Informational
Premium AI showdown: what they do well, and not so well
Aug 20, 2024
Vandalist
Informational
The Future of Marketing – 2025 and Beyond
Aug 7, 2024
Vandalist
Informational
The Use of ChatGPT and A.I. in Article Creation
Feb 8, 2024
Vandalist
Resources
Marketing Budget Spreadsheet (Updated)
Jul 16, 2023
Vandalist
Other Content
100 Useful Video Ideas
Apr 26, 2023
Andrew Knight
Informational
Google’s Continuous Scroll and what it means to SEO
Apr 26, 2023
Vandalist
Informational
The Power (and questionable logic) of Review Systems
Reviews are highly persuasive but it is useful to understand how they can also be manipulative.
Mar 28, 2023
Andrew Knight
Informational
5 Useful (or interesting) AI Tools to Explore
Images, content, video, and audio. AI has you covered.
Mar 28, 2023
Vandalist
Unconventional
12 Updated Christmas Facts You Need to Know
Despite the fact that no one has ever seen Santa, we just assume he’s a dude.
Dec 14, 2022
Andrew Knight
Informational
Strategic Marketing Explained Through Football
Marketing for "more" without a defined target is not a strategy. It’s just marketing.
Nov 7, 2022
Andrew Knight
Other Content
Christmas Readiness Checklist for Maximum Christmas Readiness
Get your office ready for Christmas.
Oct 10, 2022
Vandalist
Other Content
Human beings are still in beta. Here’s proof.
Aug 4, 2022
Andrew Knight
Informational
Russell Crowe invited us to his new gym (well, kinda. Not really).
Feb 22, 2022
Andrew Knight
Unconventional
12 Updated Santa Facts You Need to Know
Wyatt is the new Rudolph and is a bit of a smart ass.
Dec 22, 2021
Andrew Knight
Informational
The idea is a good one, it just needs more bravery.
Nov 1, 2021
Andrew Knight
Informational
From KnightRiley to Vandalist
Aug 29, 2021
Andrew Knight
Case Studies
New Website, SEO, and More Leads for Metal Fabricator in Brisbane
Website, Search Engine Optimisation, Email Templates, Web Asset Consolidation
Informational
We All Do Stock Images. But Consider This…
You go to a website to buy something, or to at least consider buying something, and like most websites, you are greeted with some text, some bouncy spinning things, and, some images. Within those images inevitably will be one of the following:
May 17, 2021
Vandalist
Informational
We Could All Use a Little Bit of Cinema
It is easy to say the pandemic should flatten the traditional cinema model.
Apr 27, 2021
Andrew Knight
Informational
Cinemas might be having their Yellow Cabs moment
The traditional Taxi service only has itself to blame for getting decimated by ride share services.
Apr 14, 2021
Andrew Knight
Unconventional
I’m not saying Santa is bad. Just be on your toes…
Despite the fact that no one has ever seen Santa, we just assume he’s a dude.
Dec 19, 2020
Andrew Knight
Informational
We Are Becoming Vandalist
Dec 2, 2020
Vandalist
Informational
Forever Floatride Grow: The Reebok Shoe Made From Plants
Nov 10, 2020
Vandalist
Informational
QUIBI Sinks
QUIBI had a very identifiable and particular point of difference. But not a difference people wanted to buy. It cost them $2.5b.
Oct 29, 2020
Vandalist
Informational
Breaking Golf (and History)
Sep 23, 2020
Andrew Knight
Informational
Marketing Plans Suck and Here’s Why
Marketing plans usually fail because no one is actually ever accountable for seeing them through.
Sep 16, 2020
Vandalist
Informational
There is no such thing as a “Small Business Failure Rate”
There is no such thing as a “Small Business Failure Rate”.
Sep 10, 2020
Andrew Knight
Informational
A troll minimisation strategy
Trolls: People who post deliberately provocative, nasty, or antagonising messages or comments to newsgroups, message boards, or social channels with the intention of causing varying degrees of trouble, usually under anonymity.
Aug 24, 2020
Vandalist
Unconventional
Maybe worth considering…
On Saturday, cafes, bars, and restaurants will be allowed to host up to 10 people at a time in their establishment in QLD (20 in outback regions).
May 14, 2020
Andrew Knight
Informational
COVID19 Update
We aren’t going to remind you to wash your hands, or to grocery shop like a civilised human-being.
Mar 20, 2020
Vandalist
Informational
The ‘Fading Out’ Process
Business is hard. Working with people is hard. Managing the people that run the business...
Jan 22, 2020
Andrew Knight
Informational
How Much Should I Spend on Marketing? Easy. 5%.
But before you sign the cheque…
Nov 7, 2019
Andrew Knight
Informational
When The Robots Come
If you are looking to experience the most gloriously satisfying robot regime before it officially takes over, commit your morning for an excursion to your nearest McDonald’s restaurant and take a good hard look at the environment beyond the burgers, shakes and eleven-thousand varieties of frozen Fanta™.
May 8, 2019
Andrew Knight
Informational
The Online Review Myth
We’re the best. Even ask us.
Feb 26, 2019
Andrew Knight
Informational
Settle Down, The Small Business Failure Rate is Not what you Think
Did you know that almost half of small businesses fail within the first three years?
Jan 10, 2019
Andrew Knight
Informational
2019 Marketing Trends Realitised
Sep 17, 2018
Andrew Knight
Informational
11 Reasons Why Your Clickbait Article Sucks. No.4 Will Blow Your Face Off.
Clickbait is just one of the many ways our generations (yep, all of us) have tried to ruin the internet.
Sep 6, 2018
Andrew Knight
Informational
An Ode to James of Gumtree
On Sunday morning I went outside to mow the lawn. It was about 8.30am which meant the prelude was an in-depth discussion about when an appropriate time to mow a lawn is on a Sunday in suburban Brisbane.
Aug 6, 2018
Andrew Knight
Informational
The Sensible Workshop And Seminar Suitability Assessment
Whilst recently reading through the leaked Paradise Papers and determining which upcoming ICO I was going to invest in (none of that is true), I received an email to attend a business workshop hosted by the State Government.
Nov 9, 2017
Andrew Knight
Informational
Too busy to be valuable
I spent some time with a business a few years ago as a consultant to help out with some of their marketing efforts.
Sep 15, 2017
Andrew Knight
Informational
Identity, Semiotics, & Haircuts
It’s uncool to publicly proclaim your affection of something that is critically popular, and I’m not really sure why that is.
Aug 16, 2017
Andrew Knight
Informational
Ridiculously Simple Core Values Planner
If you have ever been part of a core values discussion, you will know that in many cases, the process ends with conflict, frustration, and ultimately a set of values that are deemed “good enough”.
Jul 17, 2017
Andrew Knight
Informational
Business lessons from a four week old child
Last month our household was gifted with the arrival of equal parts cuteness and equal parts chaotic bedlam with the arrival of our first child.
Jun 27, 2017
Andrew Knight
Informational
The Constructive Criticism Trap
Everyone seems to want the feedback, but the truth is that not many of us are ready for it.
Jun 13, 2017
Andrew Knight
Informational
How to post to Instagram from a desktop PC
This tip comes via Louise Myers and is an absolute peach if you prefer to upload photos to Instagram from the comfort of your PC.
Jun 7, 2017
Andrew Knight
Informational
Sorry I’m late, I don’t value your time
A few years ago I was working alongside a senior executive who had a passion for punctuality.
May 20, 2017
Andrew Knight
Informational
The Luxury of Getting Hammered on Reddit
One of the useful skills I learnt when I was at University was HTML coding and basic web editing.
May 12, 2017
Andrew Knight